• Jeane Han

In India, time spent with digital and traditional channels will continue to increase in tandem—proving that mediums like TV and print are still healthy contenders.How much time will adults (ages 18+) in India spend on traditional media vs. digital? Adult consumers in India will spend an average 3 hours, 30 minutes per day with traditional media in 2019, or 70.1% of their daily media time. Digital platforms will account for the remaining 29.9%, or 1 hour and 29 minutes. Both digital and traditio
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